Industries · Industrial

Get named when engineers ask AI who to shortlist.

Engineers and operations leads research vendors for months, more and more in ChatGPT, and shortlist the names that come back. We make sure your products, standards and integrations are described correctly, and that your company is one of those names.

Maritime softwareAerospace supply chainEV charging
what we track
  • 01How ChatGPT, Gemini and Perplexity describe your product
  • 02How often you're named next to your competitors
  • 03Which pages AI tools cite when they answer your buyers
01 · The problem

Long buying cycles, new research habits

Research

Buyers ask AI first

Technical buyers now start vendor research in AI tools. If the answer leaves you out, you don't make the shortlist.

Accuracy

AI gets the details wrong

Standards, certifications and integrations are where AI answers slip, and those are the details an engineer checks first.

Expertise

Your experts have no time to write

The people who know the product best are the ones least able to produce articles and case studies every month.

02 · What we do

Three services, one plan

01

AI search visibility

We fix how AI tools describe your product, standards and integrations, and track how often you're named next to competitors.

  • A technical SEO and AI search audit with a prioritized fix backlog
  • Product and integration pages that AI tools can read and cite
  • A monthly report on mentions, citations and rankings
02

Technical content

We publish technical articles and case studies that your subject experts review before they go live.

  • Keyword and topic briefs for each product line
  • Articles and case studies written to your style guide
  • Content in each language you sell in
03

Outbound

We run outbound to target accounts: research, personal sequences and reply triage, all inside your CRM.

  • Account and contact research
  • Personal sequences for each buying role
  • Reply triage and meeting booking
03 · Work we've done

Industrial clients

Aerospace

SEO and thought leadership for an aerospace supply chain business

The aerospace materials division of a 90,000-employee industrial group supplies aircraft manufacturers and their suppliers from more than 30 sites in over 20 countries. Over several years we ran a technical SEO audit and backlink review, wrote SEO articles from keyword briefs on supply chain topics, wrote thought leadership on supply chain resilience and women in aerospace, and reviewed press release translations in English and French.

Maritime

ITsynch: getting a cruise ship software suite found by the teams who buy it

ITsynch sells compliance and ship management software to cruise lines. We delivered a technical SEO and AI search audit with a prioritized fix backlog, SEO briefs for each section of the new product site, and an HSSEQ article series and a customer case study. Monthly SEO and content continue, with reporting on every piece.

EV charging

Multilingual content for a global EV charging manufacturer

"They’re great at helping us become more multicultural - creating content in 7 languages. We lean on them not just for our marketing materials but also many other things. They truly help us speak to our audience directly using our own language." Vanessa C., Head of Content at a global EV charging manufacturer

04 · FAQ

Questions

Which AI tools do you track?

ChatGPT, Gemini and Perplexity, alongside Google and Bing. The monthly report shows where you're named and which pages are cited.

Who reviews the technical content?

Your subject experts. We write from briefs and interviews, and nothing goes live until your reviewer signs off.

Do you work in languages other than English?

Yes. We write and review content in each language you sell in.

Which tools do you work in?

Yours. Outbound runs inside your CRM, and content goes into your existing website.

Find out how AI describes your company

Tell us your products and your main competitors. On the call we'll show you how AI tools answer your buyers' questions today.

Book a 30-minute call