AI marketing for commercial real estate firms
Occupiers, buyers and property teams now research firms in AI tools, and shortlist the ones those tools cite. We help brokerages, owners, operators and developers get named in those answers, so they reach more tenants and buyers.
- 01Services, markets and listings AI tools can read
- 02Tracking of how often you're named
- 03Citable content from your market research, in each language you sell in
CRE marketing, in four lines
Brokers, owners, operators, developers
Firms marketing space, buildings and projects to tenants and buyers.
Visibility and market content
AI search visibility, plus content built from your market research that AI tools can cite.
US and Europe
In each language you sell in, from our base in Boston.
Fundraising
We market to tenants and buyers. We don't do investor relations or capital-raising marketing.
Research starts in AI tools
AI tools pick the shortlist
Occupiers, buyers and property teams ask an AI tool first, and shortlist the firms it cites.
Your listings may be invisible to AI
If ChatGPT, Claude and Perplexity can't read your services, markets and listings, they can't name you.
Each market has its own language
Your research and expert views need to be citable in each language your tenants and buyers use.
Three kinds of firm, one goal
Leasing and sales teams
Get named when an occupier asks an AI tool which brokers know a market, and when an owner asks who can lease or sell a building.
Buildings with space to fill
Make your buildings, available space and amenities readable to AI tools, so tenants comparing options see accurate details.
New projects
Give future tenants and buyers content about your project that AI tools can find and cite, from the first announcement onward.
Two services for CRE teams
AI search visibility
We make your services, markets and listings readable to ChatGPT, Claude and Perplexity, and track how often you're named.
- Pages for your services, markets and available space that AI tools can read
- Key listing facts on your own site, alongside the portals you already use
- Tracking of how often each AI tool names your firm
Citable market content
We turn your market research and expert views into content that AI tools can cite, in each language you sell in.
- Market reports turned into pages, not only PDFs
- Articles built from your team's views on their markets
- Content in each language your tenants and buyers use
Questions occupiers and buyers ask AI tools
- 01Best tenant rep brokers for a 20,000 sq ft office lease in Boston
- 02Which firms lease last-mile logistics space around Rotterdam?
- 03Lab space available near Kendall Square, and who manages it
- 04Leading office leasing brokers in Zurich
Examples of the questions we would track for a brokerage or landlord. For each one we record which firms the answer names and which pages it cites.
Commercial real estate clients
Our relevant experience in commercial real estate includes a European real estate advisory and valuation firm, and a CRE technology company.
Underneath every engagement is one shared playbook for your people and your agents: your rules, past decisions and who approves what. See all our services.
Questions
Which AI tools do you cover?
ChatGPT, Claude and Perplexity. We track how often each one names your firm.
Do you work in more than one language?
Yes. We produce content in each language you sell in.
Do you work with brokerages, owners or developers?
All three, and with operators. We market space, buildings and projects to tenants and buyers.
Do you work on investor or capital-raising marketing?
No. Our commercial real estate work covers brokerage, leasing and tenant-rep marketing. Investor-facing and capital-raising content is outside what we do.
Can AI engines read our listings?
They read what is on crawlable pages. Listings that live only on syndication platforms or in PDFs are harder for engines to cite. We put the facts occupiers ask about, such as submarket, size, availability and the contact broker, on your own pages in plain text.
Where do you work?
With B2B companies in the US and Europe, with a focus on industrial, fintech and commercial real estate. We're based in Boston.
Find out which firms AI shortlists in your market
Tell us your markets and your main competitors. On the call we'll show you how AI tools answer your buyers' questions today.
Book a 30-minute call